The Project
No poverty calories
Most cuts leave you flat, weak and miserable by week three. This one doesn’t.
It’s an aggressive deficit with refeeds built in, so you’re not on poverty calories for 8 weeks straight. Add a diet break in week 4, and your training stays strong and you stay sane.
Then you learn how to reverse out properly, so you keep what you’ve worked for.
Cammy and Connor
Two competitive bodybuilders who’ve done this themselves
Your 8 weeks
Week 1
Get started
Weeks 2 - 3
Aggressive cut, refeeds built in
Week 4
Diet break
Weeks 5 - 8
Aggressive cut, refeeds built in
After
Reverse out properly
Early bird
Until 6pm on Thursday 31 December. Then it’s £149.
- Spaces open
- Mon 28 Dec, 10am
- Spaces close
- Sun 3 Jan
- Starts
- Mon 4 Jan
- Length
- 8 weeks
Priority list
Register your interest
Spaces open at 10am on Monday 28 December. The priority list hears first and gets the £99 early bird price. Everyone else pays £149.
Free. No payment, no commitment.
You’re on the list.
Check your inbox for your confirmation email. Not there? Check spam and promotions and drag it into your main inbox, so you don’t miss the link on 28 December.
Client results
It’s for you if
- You can’t remember the last time you saw your abs
- You don’t know whether you should be cutting or bulking
- You’re sick of cuts that leave you flat and miserable
- You get lean, then pile it all back on the month after
- You’re ready to commit for 8 weeks and do it properly
It’s not for you if
- You want a quick fix with no plan for what comes after
- You’re looking for a crash diet
- You’re not willing to track your food for 8 weeks
- You won’t weigh in and check in every week
What’s involved
Everything you get
FAQs
Questions lads ask
Will I be starving?
No, and that’s the whole point. It’s an aggressive cut, but with refeeds built in and a diet break in week 4, you’re never stuck on poverty calories for weeks on end.
How do refeeds work?
From week 2, refeed days are built into your plan, and you choose the day that suits you. On a refeed you eat more carbs, while protein and fat stay the same. Then in week 4 you get a structured 3-day diet break, and we’ll explain exactly what it does and why it matters.
Can I still have a drink or eat out?
Yes. You’ll get videos showing you how to fit in pints and takeaways without wrecking your week. But let’s be straight: if you’re on the pints every weekend, it will slow your progress. The fewer big nights out over the 8 weeks, the better your results will be.
Do I get a meal plan?
No, and that’s on purpose. You get personalised calorie and macro targets, then hit them with the foods you actually enjoy, so it works whether you’re vegan, vegetarian or a fussy eater. You won’t be left to figure it out on your own, though. You’ll get loads of meal examples and recipes to use.
Do I have to track my food?
Yes, for the full 8 weeks. It’s the only way to know you’re actually in a deficit. We’ll show you how to track properly, without it taking over your life.
How many days a week do I need to train?
Ideally three to five. You get 3, 4 and 5-day gym plans, so you can pick the one that fits your week. If life gets busy, two sessions a week is the bare minimum to keep seeing a worthwhile result, but the more consistent you are, the better your results.
Is it personalised?
Your nutrition is. Your calorie and macro targets are set for you, and your coach adjusts them every week based on your progress. Your weekly check-ins and feedback are personal to you as well. The training plans are proven templates, but your coach gives you personal feedback on your progress every week.
How much time does it take each week?
It depends where you’re starting from. As a rough guide: two to three gym sessions is around 2 to 3 hours, plus an hour or two of meal prep, a few minutes a day logging your food and weighing in, and your weekly check-in. That’s a few hours a week at the very minimum. The minimum won’t get you the best result, though. The more you put in, the more you’ll get out.
What if I can’t make the live calls?
No problem. Every call is recorded, so you can catch up whenever suits you.
What happens after 8 weeks?
On our live reverse diet call, we’ll show you exactly how to reverse out, so you keep what you’ve worked for. If you’d like us to coach you through the reverse and into building properly, we’ll talk about one-to-one coaching nearer the time.